Create China E-commerce WeChat Mini-Program in Connecting with Chinese Travelers
Leveraging the rapid growth for China ecommerce, a complete smart retail solution with iSmartGo creates cross-border ecommerce via WeChat Mini-program experiences supported by effective marketing strategies and private traffic data management that make scaling effortless.
iClick offers all-in-one cross-border solutions with payment integration, logistics services and advertising promotion to reach 1.2 billion WeChat users effortlessly by managing private domain traffic to retain customers and build consumer purchase cycle momentum optimize conversion funnel to boost sales growth effectively. In addition, we help brands to transform data into valuable insights through advanced data analytics on multiple metrics to build accurate and insightful consumer profiles, hence to optimize advertising strategy and business operation strategy.
One of the successful smart hotel solution WeChat Mini-Program is Park Hotel Group in connecting with Chinese travelers
Park Hotel Group (“PHG”) is one of Asia’s leading hospitality groups managing nearly 30 hotels and resorts across 11 key destinations. PHG has partnered with iClick to develop and implement a Smart Hotel Solution (“The Solution”), including a comprehensive WeChat mini program, to capture a greater share of the enormous Chinese travel market.
Leveraging iClick’s iSmartGo, PHG’s WeChat Mini-program is a comprehensive cross-border sales channel within the WeChat ecosystem, allowing the brand to reach and connect with Chinese travelers effectively with the following powerful functions.
- Smart booking system with a wide range of premium travel packages across nine of PHG’s hotels in countries such as China, Japan, Singapore and the Maldives for travelers to choose from
- Intuitive search engine suggesting popular keywords to help plan personalized travel itineraries covering accommodation, travel activities and dining option
- Sales promotion tools such as exclusive deals on premium travel packages to drive sales conversion
- E-redeem system on the backend and cross-border payment solutions enable hotel operation teams to efficiently handle online package redemptions and transactions to maximize operating efficiency
- “We are encouraged to see the positive impact of iClick’s Smart Hotel Solution on PHG’s sales in China and we look forward to the addition of new features and functionalities in future upgrades.
- The solution has helped us to grow and develop strong long-term customer relationships and create an additional cross-border sales channel for Chinese users who are traveling outside China but still active within the WeChat ecosystem. The solution has also allowed us to tailor our offerings to consistently meet and exceed the high expectations of sophisticated, digital-savvy Chinese consumers.
- Leveraging iClick’s capabilities and insights into the enormous Chinese market, I am confident that we will continue to grow our market share while further deepening our relationships with Chinese travelers.” said Mae Ng, the Marketing and Communications Manager of PHG.
Another example with smart retail solution WeChat Mini Program is Tawasala in connecting with Chinese buyers
Tawasala, an e-commerce marketplace featuring high-quality Thai skincare, FMCG, fashion and snacks products. After identifying the growing popularity of Thai products among Chinese consumers, Tawasala, co-founded by famous Thai actor Tae Sattawat, aims to penetrate the China retail market and scale its operations in China.
Tawasala efficiently tap into China’s enormous market by developed its WeChat Mini-program leveraged iSmartGo’s advanced functionalities to help Tawasala efficiently establish its first-ever online presence in China and develop its private domain from scratch, specifically through:
- Leveraging iSmartGo’s proprietary all-in-one, SaaS-based platform to build a WeChat mini-program store for Tawasala with drag-and-drop widgets and marketing tools;
- Providing one-stop cross-border logistics and payment solutions enabling Tawasala to easily and quickly establish a transaction bridge between its warehouse in Thailand and consumers in China;
- Employing iClick’s powerful data analytics technology to help analyze traffic and online consumer behavior across multiple channels to optimize marketing strategies and formulate consumer engagement decisions intelligently.
In addition to iSmartGo, iClick’s Marketing Solutions offerings also enabled Tawasala to launch a number of smart advertising campaigns to reach its target audience precisely and direct traffic to Tawasala’s newly established mini-program store. The campaigns leveraged iClick’s proprietary data modeling technology and strategic marketing capabilities to rapidly accelerate Tawasala’s business expansion.
If your brand wants to enter the Chinese market through China E-Commerce, V-Click is ready to take you to the next level of online marketing in China. With decades of knowledge and working experience combined with Chinese Social Media background, V-Click Technology is a marketing company affiliated with iClick Interactive Asia Group, one of the top marketing companies in Greater China. China Digital Marketing solution technology that gathers insights will enable you to capture the hearts of Chinese consumers. You can send in your enquiries at email@example.com.