Data-Driven China Digital Marketing is Indispensable to Marketers Targeting Chinese Travelers
iClick is a leading independent China digital marketing technology player that uses data and AI-driven technology to help brands target and acquire Chinese audiences across premium media channels with real-time proprietary consumer dataset over 1,300M+ Chinese user reach and transforms data into insight, action and performance.
One of the successful Online Marketing China campaigns that iClick has supported is K11 Musea – “Share Joy” Campaign.
Objective
To celebrate K11 Musea’s first anniversary, the luxury shopping centre in Hong Kong pushed out the “Share Joy” campaign for driving brand awareness with a series of art and culture events, in particular one of their most ambitious works, Van Gogh’s Ear. iClick Interactive came as a natural partner to help K11 Musea in reaching the right target audience by running a programmatic data-driven omni-channel targeting ad campaign.
Solution
iClick leveraged its one-stop China Digital marketing intelligence platform – iAudience backed by AI-driven technology to define the target audience and expand the audience pool through finding the audiences’ persona. Combining proprietary iAudience data with client’s audience data and 3rd party data, iClick adopted a data-driven strategy and leveraged its one-stop cross channel targeting solution – iAccess to deliver display, social and video ads across different channels to cater every touchpoint of consumer journey. Location-based targeting and retargeting strategies are adopted to ensure the ads are served to the most targeted audience to enhance engagement and call to action.
Result
The campaign scooped the Best Use of AI at MARKies Awards Hong Kong 2021.
If your brand wants to enter the Chinese market through digital advertising in China, V-Click is ready totake you to the next level of online marketing in china. With decades of knowledge and working experience combined with Chinese Social Media background, V-Click Technology is a marketing company affiliated with iClick Interactive Asia Group, one of the top marketing companies in Greater China. China Digital Marketing solution technology that gathers insights will enable you to capture the hearts of Chinese consumers. You can send in your enquiries at sales@v-click.co.th.