Make China KOL Marketing Easier through Comprehensive Insights about KOLs and Competitive Landscape
iClick helps to promote China KOL marketing for brands by undertaking a professional KOL management platform – iFans and iKOL to offer multi-dimensional data analytics of KOLs on Xiaohongshu RED and Bilibili to Recruit, Retain and Manage KOLs Intelligently.
With this technology, iClick deploys China KOL Marketing campaign with McDonald’s Thai to promote a new product launched for Chinese travelers.
Objective
From the classic McNuggets and the world famous Big Mac, McDonald’s is also creating a localized menu that suits local preference and it has been attracting fans to try it even though they are traveling in other countries. The most popular menu in Thailand would be McRice or BigMac with spicy flavor, such as Namtok, Keemao and Gaizap. Thus, it tries to build awareness and boost sales for new food items by arousing pre-travel interest among the Chinese travelers for the younger generation with China KOL marketing.
Solution
Through MCN Solution, iClick partnered with two top-tier KOLs in China (JJ & Monica) to build awareness, social engagement and conversions targeting inbound Chinese consumers via Xiaohongshu RED and DouYin by deploying KOL custom-made video contents across selected broadcast channels – Xiaohongshu RED, DouYin and Bilibili.
Result
If your brand wants to enter the Chinese market through China Digital Marketing solution, V-Click is ready to take you to the next level of online marketing in china. With decades of knowledge and working experience combined with Chinese Social Media background, V-Click Technology is a marketing company affiliated with iClick Interactive Asia Group, one of the top marketing companies in Greater China that gathers insights that will enable you to capture the hearts of Chinese consumers. You can send in your enquiries at sales@v-click.co.th.
