Expanding their brand presence in digital China 

“iClick truly understands our business goals and help us immensely to expand our marketing channels.” – Mark Kirby, General Manager, Armani Hotel Dubai

Challenge

Dubai has been gearing up to welcome the growing wave of Chinese visitors. Chinese nationals are eligible for a 30-day visa-on-arrival into the UAE, which gives Chinese travelers lots of convenience.  Armani Hotel Dubai is ready to take their sales to Chinese tourists to the next level with the facilities upgraded and operation efficiencies expanded. What they lacked was insightful understanding of Chinese travelers in particular the demographics that were likely to be attracted to their hotel.

Armani Hotel Dubai was challenged by the huge differences in the business practice, unique culture and language barrier in running digital campaigns in China.

The hotel needed a partner to fill the gaps. iClick came as its natural partner, with the know-how and experience to help guide its campaign to success.

Solution

iClick offers proven methodology to get the Ps of digital marketing right

Trying to push through any marketing campaign in China without local expertise and connections will almost certainly get companies in a “twice (or manifold) the efforts (and money, of course), half (or no) the result” trap.

iClick tailored an optimal solution for the hotel to increase brand awareness and booking rate from China, which is the key market for the hotel.

Utilizing proprietary information and trade connections that took decade to nurture, supported by dedicated knowledgeable global and local teams, iClick assisted Armani Hotel Dubai in reaching their target Chinese audiences through China’s most popular mobile and Internet sites including WeChat and Weibo to improve reach and booking potential. Armani Hotel Dubai’s message was delivered to the desired segments.

Result

Armani Hotel Dubai was happy with the following after partnering with iClick for their promotion in China:

  • Due to iClick’s unrivaled technological and execution strengths, the ads of Armani Hotel Dubai were delivered in an omnichannel manner, which raised the brand awareness and garnered interest between Chinese consumers. Subsequently, Armani Hotel Dubai saw a surge in conversion rate.
  • During the campaign, the Armani Hotel Dubai brand was connected with 87% of Chinese mobile users.