The China Digital Marketing Trend to Watch in 2022

The China Digital Marketing Trend to Watch in 2022

In recent years, the China Digital Marketing world has developed and changed very fast. Although many industries have been severely impacted by the epidemic and have developed substantially under the epidemic. Even said that they will develop faster than before the epidemic, such as social media, software e-commerce, and some software to help coordinate remote work, etc. 

V-Click Technology, the subsidiary company of iClick Interactive, a leading independent marketing technology player in China, uses data and AI-driven technology to help brands target and acquire the right customers efficiently and effectively to promote their campaign by access through premium Chinese social media. With extensive experience in Chinese online marketing campaigns, today we would like to introduce to you all the China Digital Marketing trends to watch in 2022 as a guideline for everyone to prepare for entering the Chinese online market.


The China Digital Marketing Trend to Watch in 2022 1

1. Short Video Platform

The short video refers to the video content that is played on various new media platforms, suitable for viewing on mobile, short-term leisure and is frequently pushed, ranging from a few seconds to a few minutes. Since the content is short, it can be a single block or a series of columns. In recent years, the short video industry has been developing rapidly in China digital marketing, as of December 2021, the number of short video users was 934 million, with a utilization rate of 90.5%. It is estimated that by December 2022, the number of short video users will reach 985 million, and the utilization rate will reach 92.4%. Famous platforms such as Douyin, Xiaohongshu RED, Bilibili, Kuaishou, etc. well-known platforms have emerged one after another. 

2. KOLs Marketing 

China KOL marketing is becoming increasingly popular, and this trend will continue in 2022. There are two main reasons one is the rise of more and more small and medium-sized KOL, which makes the field of KOL more vertically segmented, it is easier for you to find and collaborate with influencers whose products or services are a good fit. The second reason is that the competition between significant advertising platforms is now very fierce, making some advertisers realize that they must spend some of their advertising budgets on other channels. China Influencer marketing is a very good alternative channel. Famous platforms are DouYin, Xiaohongshu RED, Weibo, WeChat, etc. 

3. Live Commerce

Everyone knows that live-streaming sales are nothing new in online marketing in China, and since the outbreak of the epidemic, the growth of live commerce has been considerable. During the epidemic period, the online consumption habits of users have been accelerated, and live commerce has become an emerging shopping method widely favored by users. According to the 50th Statistical Report on Internet Development in China, as of June 2022, the scale of China’s e-commerce live-streaming users was 469 million, an increase of 5.33 million compared with December 2021, accounting for 44.6% of the overall Internet users. With the continuous improvement of industry standardization, the user viewing experience will also be improved, which will promote the continuous improvement of user stickiness in the industry. The most popular platforms are Taobao, Douyin, Bilibili, and Yizhibo.

If your brand wants to enter the Chinese market through China Digital Marketing solution, whether it is China KOLs marketing, Chinese social media marketing, China video platform marketing, etc, V-Click is ready to take you to the next level of online marketing in china. With decades of knowledge and working experience combined with Chinese Social Media background, V-Click Technology is a marketing company affiliated with iClick Interactive Asia Group, one of the top marketing companies in Greater China that gathers insights that will enable you to capture the hearts of Chinese consumers. You can send in your enquiries at