Which method works best for doing Digital Marketing in China?
Digital Marketing in China is essential so it cannot be overlooked for anyone looking to enter Chinese market. The market is huge and growing rapidly every year that it will soon be a technology leader. As a result, Chinese people have to change their behavior to keep up with the changes of an increase in transactions on online channels.
In China, there are over 1 billion Chinese netizens. Thus, digital marketing in China is an important channel and convenient way to reach a large number of Chinese audiences throughout the country in a short time. There are many effective strategic approaches we would like to introduce when conducting Digital Marketing in China.
KOL marketing in China is one of the best tools for China Digital Marketing
The hottest marketing trend at this moment is KOL (Key Opinion Leaders) Marketing, also known as Influencer Marketing. China has more than 100,000 KOLs in the market and it is estimated that the KOL market could be worth 800 billion Baht. This is partly due to Chinese people heavily relying on social media. KOLs have great influence on their fans or followers as they can communicate directly.
One of the most popular methods used by KOLs or Chinese netizens to communicate with their fan is live streaming. Even the E-commerce giant player, like Taobao, also has its own live streaming platform to support this trend.
A successful story about a Chinese girl Zhang Dayi, a 21-year-old net idol who is an icon in the fashion industry, with over a million followers on Weibo. She has earned more than 90 million Baht when conducting live streaming for just 2 hours. In the case of young Austin Li, the owner of The Lipstick King has earned over 16 million baht within 6 hours livestreaming.
Chinese Social Media
leaving the house, shopping, calling taxi, updating status, chatting with friends, transferring money or giving red packages.
What marketers can find benefit from Chinese Social Media is to build brand awareness through running advertising campaigns. Together with other marketing strategy, including KOL marketing, to create a good reputation. It is not how much the product is worth but if the product is famous can win the game. With the use of these social media applications can target groups with lifestyle including different age ranges in each platform. Therefore, if you want to enter Chinese market, you must choose a target audience channel that matches your lifestyle with your product and sustains your reputation. Apart from influencers’ words, Chinese consumers are also very serious about viewing ratings and reviews before making any purchase.
No one is trying to build a brand reputation without finding a way to deliver products to the consumer. For those who have just started online marketing in China, the cost of opening a storefront can be reduced by using an E-Commerce platform to respond with Chinese shopping habits. By having your own brand’s official website may not meet the needs of Chinese consumers who want to compare, in order to get the best and most exclusive products, where the price factor is the last priority.
KOL, Social Media, and E-Commerce platforms play an important role in Digital Marketing in China. Marketing efficiency will drop significantly if the strategies are not performing. Besides influencers, individual opinion on the Internet is equally important. Therefore, products must be good in quality to sustain growth for brands. E-Commerce comes in to solve stock issues and help to reach Chinese consumers in all areas with ease. What may be the most difficult challenge for marketers is using KOL. When it comes to choosing the right person to represent your brand, it requires a good connection in the local market but this can be solved by choosing the right China Digital Marketing Agency.
If you agree with the strategies we offer but don’t know where to start, you may consult us at Sales@v-click.co.th. We are a China Digital Marketing Agency that offers a complete range of Chinese marketing services, such as KOL Marketing in China, E-commerce, Social Media Marketing or Social Commerce, including innovative marketing technology that helps to facilitate work with deep understanding of Chinese market and consumers.